#SLURPLIFE
#TFW you slurp that diem with a free Slurpee on 7-Eleven Day. #Slurplife is a social campaign to bring 7-Eleven Day to life. On 7-Eleven Day, the 7-Eleven and Slurpee Instagram accounts would repost to their stories, people who share our cup with #Slurplife and a Gif/sticker/saying in the mouth.
To design for Slurpee, you need to be irreverent but coherent. Edgy, but not too cool. Fun and wacky, but not childish. I illustrated these mouths with the foresight that this iconography would find new life as Gifs and stickers on social.
Client: 7-Eleven
Agency: Deustch LA
Role: Art Direction, Illustration
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Team:
Creative Direction: Justin Crawford
Art Direction: Ayla Kim
Illustration: Ayla Kim
Illustration: Ayla Kim
Design Application: Karloz Giron
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Date of completion: July 2019
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Date of completion: July 2019
